Sociology Perspective of Facebook's Marketing Power

This post is the sequel to a previous post The Social Dynamics of Facebook Fan Pages, which investigates an often overlooked weakness of FB. Previously, we explored the social dynamics that govern how people behave on the Facebook (FB) platform and particularly on FB fan pages. Due to the attention economy and the conflicting social spheres on FB, we actually arrived at a rather counterintuitive result. That being – the reason that a FB fan page (which is a community) is not engaging for a business is precisely because the FB platform (which is a social network) is too good at facilitating engagement among the strong ties. I must emphasize that this is not a technology problem. It is an inherent problem in how humans behave, because people naturally focus their attention on stronger ties and tends to ignore weaker one during any active engagement....

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