From Social Media to Social Strategy

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond.

This article - of relevance to the form and function of BOMAGS and Digital Playrooms - explores seven social strategies that are turning yesterday's zombieconomy upside down...