Kansas City Art Museum Adopts the iPod touch for Tours

When the lease expired on the museum's 150 traditional Acoustigides, the museum's Education Department reevaluated their audio guide strategy. One of their goals was to increase the pick-up rate of the guides, which was relatively low with the Acoustigides. They decided that any new device had to be able to display pictures and eventually videos. Dedicated players with such capability were much more expensive than the audio-only guides. They decided that a Web-based solution would take advantage of mobile devices that visitors were already familiar with.


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