2011 – Year of the Content Provider

Can you be profitable in the transmedia space?

As in the film industry, there are four keys to transmedia profitability:

1. Pick the right projects;
2. Choose the right elements/medium for exploiting each project;
3. Maintain right and tight budgetary discipline; and
4. Have a solid distribution strategy uniquely designed for each project.
   

Read more at Digital Book World