The ROI of Curating Content on Twitter

The ROI of curating content on twitter is the influence gained from incrementally staying in sync with the tools and the culture while still listening to the mainstream point of view. Those bits and articles that we take in from Twitter bring the latest from the self-sorted group. Those we seek out from traditional media bring the outside view. On the edges of each and in between them is where the new thoughts come through.

Curating content gets us to listen too. The more we listen, the more we know. The more we know, the more we notice. The more we notice the more we can use to figure out what we need to know next.

Read more by Liz Strauss here.