In quick summation, a great story is…
1.) Irresistible - Drama and conflict draw us deeper into the story.
2.) Believable - Cultural relevance and empathy. You can’t change minds until you see how the audience sees the world.
3.) Unforgettable - Feelings, thoughts and desires of the unconscious mind drive decisions. Emotions lead to action more than reason. Stories drive behavior.
YouTube - TEDxVancouver - Greg Power - The Power of Story
Mobile Media Production & Training https://www.facebook.com/transmediaNT
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