We are increasingly orienting our online experience around services rather than search engines. Services such as Facebook, Twitter and LinkedIn are becoming the hub for our online life, and we are blending them to create our own unique Web of content: Facebook for our social life, LinkedIn for our professional life, Spotify for music, Netflix for television and film. We’re seeing a very different form of information consumption here, one in which we expect information to be pushed to us through our social circle, the people whom we trust. We’re moving away from the old paradigm of information retrieval, in which we are expected to seek information using search engines and links.
Read more at Smashing Magazine
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