Smartphones And Their Potential To Support Family Learning in the Cultural Sector

This report investigates whether smartphones in general and iPhones in particular offer new opportunities for the cultural sector to connect with Mums and indeed families in all their forms? Could we harness some of the energy and excitement we saw in the playful response to smartphones to help improve family visits to museums or draw families into museums? What was the potential?

This report summarises some of the trends we have identified in smartphones and their usage, the key family needs within museums and how the two might map onto one another to support family learning within the cultural sector – identifying opportunities and challenges for organisations in the years ahead.

Research and Reports | Frankly, Green + Webb