Monday, October 11, 2010

The Three Key Elements of the Creative Outline For Your Audio Tours

The purpose of a Creative Outline is to define a creative concept and the sound production rationale that will inform our readers of the development of an enhanced audio tour experience.

This is an analytical document intended to outline a creative approach comprised of three integrated and intrinsically connected components:

* Tour Theme (the approach we propose to take in developing the guided experience);
* Storyline / Route Logistics (the continuity or thread of story elements we propose should unfold within the guided experience as per the specifics of the Tour route); and,
* Production Enhancement (how we propose to give expression to the story elements in multi-language audio.)

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