A New Digital Presence: The Smithsonian Commons

The Smithsonian Commons project is just beginning, but the commons—and the strategy behind it—offer important insights about how public and private sector organizations can connect their traditional strengths and missions to the disruptive opportunities of technology.

The strategy focuses on creating an updated digital experience, a new learning model, that supports global audiences across their lifelong learning journeys, and balancing autonomy and control within the Smithsonian’s organizational structure. The centerpiece of the strategy is the Smithsonian Commons, which Navigation Arts help to prototype as part of the strategy-creation process.

Mullen and Edson will discuss how the open and transparent process by which they created the Commons prototype, using wikis, twitter, youtube, etc. allowed them to stretch the bounds of imagination and envision an experience that could meet the demands of learning in the 21st century.

Watch the interview here.

See also SI web & new media strategy wiki