The Eight-Word Mission Statement

Most companies, regardless of their sectors, have a mission statement. And most are awash in jargon and marble-mouthed pronouncements. Worse still, these gobbledy-gook statements are often forgotten by, misremembered, or flatly ignored by frontline employees.

To combat this, Starr insists that companies he funds can express their mission statement in under eight words. They also must follow this format: Verb, target, outcome. This approach is refreshingly sparse, and really helps to clarify the thinking. Learn more about it at the Harvard Business Review