The Rise Of The Transmedia Storyteller

The new law of digital relativity (e.g., the relationship between time and space) means the end of scarcity. This was the currency that, for years, powered marketing budgets, filled media coffers and drove the information economy. Now that scarcity is gone, however, we will need to adopt a new set of skills.

Enter the Transmedia Storyteller.

Even though millions of us are now content producers in some form or another, the reality is there's still chasm when it comes to quality. There's art and there's junk. Audiences want art.

To stand out today it's critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility.

The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative--an emerging set of skills called Transmedia Storytelling.

Transmedia Storytelling doesn't need to be fancy. It can be executed with low-budget tools. However, it does need to be thought through. It requires that a business' subject matter experts know how to simultaneously tell good stories and to do so using text, video, audio and images depending on the venue.

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