Storytelling – A Powerful Tool When Branding Your Organization In Social Media

When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example.

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand.

Here, it is therefore vital that a business is transparent in its communication, and the use of the concept storytelling can be an effective element, when wanting the customers to know more about the business and the people behind it.

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