Augmented reality (AR) is a fast-growing trend for mobile application developers, but few tools exist that make including the emerging technology in an app quick and easy. Many popular brands have published content on various mobile AR browsers, but it's not too surprising that they might want to include the technology in their own apps. Layar, the most widely used mobile AR browser, is looking to fulfill this need with the release of Layar Player - a few lines of code iPhone developers can use to embed full AR Layar content in their apps.
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