One of the best ways company looking to expand into mobility can roadmap their products is to understand what Appcelerator calls the "application maturity model," which consists of three distinct phases.
* The Information Phase - The first step for many companies is to dip their toes into the mobile sector with basic read-only apps that provide one-way information to the user. It's in this phase that many first timers build familiarity with the platform, its capabilities and possible business models.
* The Participatory Phase - In this second phase, apps begin to allow for two-way communication, pushing and pulling information between the device and the cloud. Companies begin to realize the potential of the platform and its native functions, like location, photos and social networking.
* The Business Operations Phase - In the third phase, a company finally begins to use their apps as a new way to drive revenue and loyalty from their customers. It's not just a side project, it's now a critical part of the the overall strategy.
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