Proactive: It’s Tuesday night and I’m hungry. Luckily, my mobile knows that I just got a CSA box containing sweet potatoes (Full Circle Farm’s Facebook integration), and that I tend to eat at home on Tuesdays (according to my historical pattern of check-ins). It also knows that it’s cold and raining outside. Before I’ve gotten around to opening a cookbook or the Epicurious app, my mobile pushes me a sweet potato soup recipe that my certified-foodie friend raved about on Facebook last week.
Personal: Arrive at the Sao Paulo airport and search on my mobile for the city’s public transit map. My device knows that I’ve never been there (even though I bought a phrase book on Amazon last week), and it also knows (from scanning TripAdvisor comments about Sao Paulo buses) that the public transit is impossible to navigate for newcomers. While the map is loading, a message appears gently encouraging me to consider a rental car instead – there happens to be a great deal on an Audi (my favorite(!) as noted on Facebook) at the rental counter 10 feet away. Talk about targeting!
Social: Florence and the Machine is touring in New York, and I’m dying to go see them. I called the usual suspects, and they’re out of town during the concert. The only thing worse than not going is going alone. But who else do I know who loves them like I do? That’s a lay-up for a socially powered search if ever there was one. Two words: “Jason Hirschhorn”. Is that so hard?
Personal: Arrive at the Sao Paulo airport and search on my mobile for the city’s public transit map. My device knows that I’ve never been there (even though I bought a phrase book on Amazon last week), and it also knows (from scanning TripAdvisor comments about Sao Paulo buses) that the public transit is impossible to navigate for newcomers. While the map is loading, a message appears gently encouraging me to consider a rental car instead – there happens to be a great deal on an Audi (my favorite(!) as noted on Facebook) at the rental counter 10 feet away. Talk about targeting!
Social: Florence and the Machine is touring in New York, and I’m dying to go see them. I called the usual suspects, and they’re out of town during the concert. The only thing worse than not going is going alone. But who else do I know who loves them like I do? That’s a lay-up for a socially powered search if ever there was one. Two words: “Jason Hirschhorn”. Is that so hard?
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