Online users’ patterns are changing: they no longer use social networks to broadcast, connect and share their lives. Consumers now seek deeper online and offline experiences for fulfillment. They are looking for something less superficial than what they currently find on social media sites. They want meaning and understanding. They want to be challenged.
In addition, consumers are beginning to prefer
experiences over products. Rather than acquire more possessions, customers are more interested in spending their money and time on meaningful experiences, making memories and enriching their lives....
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