You are walking in the street, glancing at window displays. In front of a fashion store, you are given a printed card by a shop assistant... You pick up the card and place it in front of a screen in the window display and this is when your interactive experience begins. The screen starts revealing a story in which you can interact by simply moving your card, messages appear, your personal fashion show revealed, and that very same card can then be used for you to discover more attractive promotional experience inside the shop.
This is how shopping in the high street becomes techno and a lot more interesting. With scenarios aimed at adults and teenagers, the surprise interactive effect brought by Augmented Reality leads to a whole new meaning to window shopping. This forward concept is an instant win to convert passers-by into potential in-store customers.
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