Social Media Tools and Open Innovation: An Overview

According to Wikipedia, a common thread running through all definitions of social media is the blending of technology and social interaction for the co-creation of value. This fits well into what I see as the underlying concept of the intersection between social media tools and open innovation; it is about how we can involve various stakeholders in creating better innovation outcomes.

Kaplan and Haenlein, two researchers, state that there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual communities.

Within these categories, I find the below tools to be the most relevant for open innovation efforts... Read more at 15inno