Friday, March 11, 2011

Social Media in Organisations > Don’t control, curate!

In organisations we have a fetish for control and neatness in regards to information and communication; which is flys in the face of how we naturally behave.

You know how it goes, "this type of information must live here", "if you talk about this topic it must happen here", etc…

Now people naturally form groups and personal networks, they talk about various things and feel comfortable and confident in participating in circles of people they trust, have rapport with, have shared experiences with…

If you look at our lives offline and even on the web there is no person that mandates where you file topic-based content and where you are allowed to talk about a topic. Yes control has a purpose sometimes, but I’m talking about an equilibium, I’m talking about realising that management approaches have a fetish that sometimes do more bad than good…we need to stop and think, does the command approach suit a particular initiative or event.

Read more here.

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