Enhancing the Effectiveness of Online Groups via Storytelling

Building relationships in the world of online groups is a recent, exciting and challenging area for the field of group facilitation. Evidence has shown that online groups with strong relationship links are more effective and more resilient than those with without them. Yet, the processes and techniques to effectively facilitate the building of these online relationships are not yet understood and there is scant empirical knowledge to assist practicing group facilitators in this important task.

Challenges arise when many of the embodied aspects of inter-personal communication, such as body language, tone of voice, emotions, energy levels
and context are not easily readable by group members and facilitators. Many of the well established group processes and interventions that facilitators rely upon in face-to-face situations do not translate effectively or are simply not available in an online group situation. Storytelling, however, presented one approach from the domain of face-to-face group facilitation that might translate well online.

Storytelling is well known as an enabler for people to connect at a deeper and an embodied level. It can be highly effective at building strong social ties and group resilience – right across a wide range of settings. This thesis inquired into storytelling’s potential for online facilitation
practice with the question of how is storytelling beneficial in building relationships in a facilitated online group?

EnhanceEffectiveness15Nov09.pdf (application/pdf Object)