Friday, May 27, 2011

The Business of Storytelling

We’ve entered a new Renaissance period in business that has moved us past selling products and services for the sole benefit of the companies selling them.

With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth.

Read more at Sparksheet

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