"Transmedia involves the combining of multiple creative practices on a diverse range of platforms or artforms to deliver a cohesive, multi-sited, experience"
Transmedia is similar to 'cross platform', but differs in some subtle but important ways. A transmedia producer starts their whole creative development process by thinking about the many ways that a story can be told across all sorts of different media, often at the same time. One story has many different entry points, with each audience member possibly only receiving a percentage of the whole story available. A book is a website that involves game play and live on-street theatre. It sounds complex, and in a production sense it is! But it's a truly dynamic collaborative creative effort, where the audience chooses their level of experience. What exists afterwards are the fragments of documentation and the memories of the 'players'.
Read more here.
Read Transmedia Education: the 7 Principles Revisited
See also Christy's Corner of the Universe
Mobile Media Production & Training https://www.facebook.com/transmediaNT
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