What is Pervasive Entertainment?

Pervasive entertainment is entertainment untethered and unencumbered by time, location and reality. For those who like equations, here’s one:

• pervasive entertainment = ubiquitous media + participatory experience + real world + good storytelling

Pervasive entertainment becomes a living, breathing entertainment experience that continues without you – evolving, morphing, refining, improving, growing – even when you’re not watching. But the story has you hooked. The evolution of the experience has you hooked.

You know that if you turn on your mobile device they’ll be another piece of content to grip you further; to drive you deeper. Soon you’ll become addicted; crazy for another fix: a tweet, an email, a video, a puzzle, a PDF, a link, a blog comment…

…and when the content doesn’t arrive you’ll create it yourself. You’ll feed someone else’s addiction.

Read more at Transmedia Storyteller