“To innovate is to change while remaining yourself”
To lead an innovation project, one needs to inspire trust, and have a strong faith in the first place. In “the knowledge creating company”, Nonaka recommends to find a metaphor and an analogy: metaphor is a symbol which drives imagination and starts creative processes, analogy is the next step which clarifies distinctions and solves unconsistency. Simon Sinek speaks of belief: “People dont’ buy what you do, they buy why you do it: they buy what you believe”.
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