1. Build Authority
As new delivery mechanisms and distribution platforms emerge, both new and established media are able to reach a mass audience. Those media outlets now find themselves contending with hundreds, possibly thousands of competing brands. And the lines only continue to blur for consumers.Therefore, authority will become the next sought-after currency for the app-social generation.
2. Curate
There’s an overabundance of distracting media clutter. It seems everyone has a megaphone and access to a million or more channels they’re using to share their thoughts, spanning everything from world politics to their lunch menu. With all of this noise, people have begun seeking safe havens in the form of trusted sources. Those sources provide a valuable, curated experience that selects and spotlights the best news, sports, music, technology, etc.
3. Provide Context
While authority and curation are important, without context, they mean nothing.Context adds essential meaning to information. It answers the questions: Why should I care? What does this mean for me and for society? Brands that can clearly articulate the proper context around curated information will build authority by bringing the big picture into focus for their audience.
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Mobile Media Production & Training https://www.facebook.com/transmediaNT
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