Storytelling and Social Change

While much of the social entrepreneurship sector focuses on service delivery and market-based approaches, there is also an important role for projects which exist solely to raise the profile of specific social problems. The use of compelling narratives and creative media allows larger audiences to understand and connect with issues; this in turn creates growing demand for market-based approaches to the same problems. There is a huge market for fair-trade products in the UK now, for example, because of decades of public education efforts on the subject from films to community gatherings...

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