As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media.
#1: Companies Are Still New to Social Media
#2: Businesses Focus in on the “Big 5″
#3: The 2-Year Confidence Mark
#4: Companies Are Broadcasting Versus Connecting
#5: Businesses Turn to Internal Sources for Social Media Support
#6: Social Media Adoption Obstacles
#7: Lack of Social Media Measurement
#8: Companies Lack Confidence in Their Social Media Strategy
Detail at Social Media Examiner
Mobile Media Production & Training https://www.facebook.com/transmediaNT
Wednesday, April 27, 2011
Storytelling for Businesses
Integrating narrative throughout your work has four advantages:
Brand: Story makes what you stand for both clear and appealing. “Stories help to make seemingly indefinable and intangible organizational values and attributes (such as unity and sustainability) concrete and tangible.”
Engagement: Stories humanize your organization, which is important because people engage with people, not with concepts or organizations.
Smart leadership: Stories build credibility and trust, as well as deepen relationships, start conversations and catalyze action. “Stories also help smart leaders introduce the meaning of new projects and products. In a narrative organization, leaders are skilled in linking current projects and challenges to the narrative of the organization’s past, present, and future,” note the article.
Knowledge sharing: Stories work well for sharing knowledge and putting useful frameworks around information. They help us grasp data, learn and surface tacit knowledge. They help us make sense of ourselves and what we do.
via Katya's blog
Brand: Story makes what you stand for both clear and appealing. “Stories help to make seemingly indefinable and intangible organizational values and attributes (such as unity and sustainability) concrete and tangible.”
Engagement: Stories humanize your organization, which is important because people engage with people, not with concepts or organizations.
Smart leadership: Stories build credibility and trust, as well as deepen relationships, start conversations and catalyze action. “Stories also help smart leaders introduce the meaning of new projects and products. In a narrative organization, leaders are skilled in linking current projects and challenges to the narrative of the organization’s past, present, and future,” note the article.
Knowledge sharing: Stories work well for sharing knowledge and putting useful frameworks around information. They help us grasp data, learn and surface tacit knowledge. They help us make sense of ourselves and what we do.
via Katya's blog
Tuesday, April 26, 2011
The 5 Elements Of A Good Company Story
1) PASSION – Write stories around issues your audience actually cares about – not just because you can get a customer quote.
2) A PROTAGONIST – This one is easy. It is you, your company, your product, your service, or something along those lines. Too often this is where company stories begin and end.
3) AN ANTAGONIST – Our villain! The villain is often the most overlooked part of an organization’s story. But without it, you don’t have a story at all. As companies, we need to think beyond the traditional “evil doer.” Instead think enemy! What is the issue or challenge that your company has been built to address? Maybe it is a cultural issue, a major industry problem, or even just the inadequate status quo.
4) THE REVELATION – Please tell us something we don’t know. A good story engages the reader who is awaiting some sort of reveal. Share something unexpected with the reader.
5) THE TRANSFORMATION – Think about the impact of your story. What is different as a result of the story you are telling?
If you are missing one of these elements, the truth is, you haven’t got much of a story – so move on and find where the stories do exist within your company.
Monday, April 25, 2011
30 Best iPhone Photo Apps
This is a carefully compiled list of camera replacement, editing studio and single-effect apps that will help enhance and enable your iPhone photography.
22 free data visualization & analysis tools
There are many tools around to help turn data into graphics, but they can carry hefty price tags. The cost can make sense for professionals whose primary job is to find meaning in mountains of information, but you might not be able to justify such an expense if you or your users only need a graphics application from time to time, or if your budget for new tools is somewhat limited. If one of the higher-priced options is out of your reach, there are a surprising number of highly robust tools for data visualization and analysis that are available at no charge. Check them out here.
Wednesday, April 20, 2011
Tuesday, April 19, 2011
12 Great Contemporary Museums & Galleries
Cultural landmarks and civic assets, well-designed museums can put unknown towns on the map, revitalize entire urban areas, ignite discussion about architecture and draw in tourists from around the world. From iconic and instantly recognizable contemporary structures like the Guggenheim Bilbao to subtle modern renovations and promising projects that have not yet been built, these 12 stunning museums and galleries designed by some of the world’s top architects stand out for their eye-catching visuals, respect for the landscape and history of their settings and sheer brilliance. Check them out at WebUrbanist
The Future of Advertising
First, you have to find the core story at the heart of your brand —what we call the Story Platform. Create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways.
As each story is published, it needs to be syndicated and shared with it’s intended audience where they are most likely to encounter those stories. Then use paid media——TV spots,events, paid search and so on——to let people know your content is out there. The content has to be easy for people to share so everyone can help spread the brand’s stories. To make sure your audience can find your content when searching, make sure everything is tagged and optimized appropriately.
So it goes, round and round, driving results and effectiveness up, up, up while driving media spend down, down, down.
The best part comes next: Sustained by the brand’s storytelling, the brand’s fans add, syndicate and share their own content——comments, links, ratings, and entirely new versions——and all this brand-inspired content——whether new stories or conversation about old ones——creates more marketing momentum for free, forever.
The result of rigorously following this path is a permanent market advantage for the brand——lower total cost of marketing; higher impact. All you need is to make sure you’ve got your story straight.
Read more at Content Matters
As each story is published, it needs to be syndicated and shared with it’s intended audience where they are most likely to encounter those stories. Then use paid media——TV spots,events, paid search and so on——to let people know your content is out there. The content has to be easy for people to share so everyone can help spread the brand’s stories. To make sure your audience can find your content when searching, make sure everything is tagged and optimized appropriately.
So it goes, round and round, driving results and effectiveness up, up, up while driving media spend down, down, down.
The best part comes next: Sustained by the brand’s storytelling, the brand’s fans add, syndicate and share their own content——comments, links, ratings, and entirely new versions——and all this brand-inspired content——whether new stories or conversation about old ones——creates more marketing momentum for free, forever.
The result of rigorously following this path is a permanent market advantage for the brand——lower total cost of marketing; higher impact. All you need is to make sure you’ve got your story straight.
Read more at Content Matters
The Connected Company
One of the most difficult challenges companies face today is how to be more flexible and adaptive in a dynamic, volatile business environment. How do you build a company that can identify and capitalize on opportunities, navigate around risks and other challenges, and respond quickly to changes in the environment? How do you embed that kind of agility into the DNA of your company?
The answer is to distribute control in such a way that decisions can be made as quickly and as close to customers as possible. There is no way for people to respond and adapt quickly if they have to get permission before they can do anything.
If you want an adaptive company, you will need to unleash the creative forces in your organization, so people have the freedom to deliver value to customers and respond to their needs more dynamically. One way to do this is by enabling small, autonomous units that can act and react quickly and easily, without fear of disrupting other business activities – pods.
Read more here.The Art of Immersion: Why Do We Tell Stories?
Anthropologists tell us that storytelling is central to human existence. That it’s common to every known culture. That it involves a symbiotic exchange between teller and listener—an exchange we learn to negotiate in infancy. Just as the brain detects patterns in the visual forms of nature—a face, a figure, a flower—and in sound, so too it detects patterns in information. Stories are recognizable patterns, and in those patterns we find meaning. We use stories to make sense of our world and to share that understanding with others. They are the signal within the noise.
The way we tell them changes with the technology at hand. Every new medium has given rise to a new form of narrative. The Internet is the first medium that can act like all media—it can be text, or audio, or video, or all of the above. It’s nonlinear, thanks to the World Wide Web and the revolutionary convention of hyperlinking. It’s inherently participatory—not just interactive, in the sense that it responds to your commands, but an instigator constantly encouraging you to comment, to contribute, to join in. And it is immersive—meaning that you can use it to drill down as deeply as you like about anything you want to know about....
Read more at TribecaFilm.com
The way we tell them changes with the technology at hand. Every new medium has given rise to a new form of narrative. The Internet is the first medium that can act like all media—it can be text, or audio, or video, or all of the above. It’s nonlinear, thanks to the World Wide Web and the revolutionary convention of hyperlinking. It’s inherently participatory—not just interactive, in the sense that it responds to your commands, but an instigator constantly encouraging you to comment, to contribute, to join in. And it is immersive—meaning that you can use it to drill down as deeply as you like about anything you want to know about....
Read more at TribecaFilm.com
DataVizChallenge.org
Open data = creative industries innovation. Check out the recent competition Visualize Your Taxes
Apps for Communities
This project will be interesting to observe:
Apps for Communities
The Knight Foundation and the FCC challenge you to develop a software application (app) that delivers personalized, actionable information to people that are least likely to be online. Using hyper-local government and other public data you should develop an app that enables Americans to benefit from broadband communications -- regardless of geography, race, economic status, disability, residence on Tribal land, or degree of digital or English literacy --by providing easy access to relevant content.
Apps for Communities
Museums on Twitter
A handy list of 1500 museum Twitter IDs for you to follow Museums_on_twitter_2011
Monday, April 18, 2011
The Seven Myths Of The NBN
The first myth is that the private sector can do it... read more at newmatilda.com
StoryTec
StoryTec has been conceptualized as rapid prototyping environment to facilitate the authoring process of interactive applications.
Examples include, but are not limited to Story-based city and museum guides, classical Web-based training courses, game-based learning appliances for kids, students and families as well as process-oriented, individual and collaborative simulation and training environments for trainees and employees or personalized exergames to increase the motivation for a sportive and healthy life.
Nowadays, within the information society and the age of digital natives and digital immigrants, interactive media become highly relevant. Stories and game-based approaches are broadly used, not only for knowledge transfer, but also in the context of marketing and advertisement or other business domains.
StoryTec offers any kind of authors – might it be a lecturer, teacher, trainer, coach or a kid, pupil, student, tourist or senior citizen – the possibility to document personal experiences and common knowledge and to create interactive media appliances out of it.
Homepage: StoryTec
Examples include, but are not limited to Story-based city and museum guides, classical Web-based training courses, game-based learning appliances for kids, students and families as well as process-oriented, individual and collaborative simulation and training environments for trainees and employees or personalized exergames to increase the motivation for a sportive and healthy life.
Nowadays, within the information society and the age of digital natives and digital immigrants, interactive media become highly relevant. Stories and game-based approaches are broadly used, not only for knowledge transfer, but also in the context of marketing and advertisement or other business domains.
StoryTec offers any kind of authors – might it be a lecturer, teacher, trainer, coach or a kid, pupil, student, tourist or senior citizen – the possibility to document personal experiences and common knowledge and to create interactive media appliances out of it.
Homepage: StoryTec
Sunday, April 17, 2011
The Top 10 Social Networks for Creative People
This article starts by looking at the benefits of networking for creative people. It then surveys 10 social networks that should be on your radar as a creative professional. Read more at Lateral Action
Thursday, April 14, 2011
App Search Engine: Quixey
Tell Quixey what you want to do — see sports scores, edit video, find cheap gas, etc. — and the search engine will return results, ranked by relevance, with all of the web, Windows, Mac, iPhone, Android, Firefox, IE and Chrome apps that match your query. Read more here.
Wednesday, April 13, 2011
Integral Thinkers
If you are a leader, change agent, or someone who helps to develop either, I think you’ll find this article & linked resources not only deeply useful, but even potentially transformational.
Telling a Story in 5 Photos
Take a look at the Flickr group Tell a story in 5 frames. Read through the description of the group and their guidelines to get a sense of what they’re looking for:
* 1st photo: establish characters and location
* 2nd photo: create a situation with possibilities of what might happen
* 3rd photo: involve the characters in the situation
* 4th photo: build to probable outcomes
* 5th photo: have a logical, but surprising, end
Read more at Go Digital, Mom!
* 1st photo: establish characters and location
* 2nd photo: create a situation with possibilities of what might happen
* 3rd photo: involve the characters in the situation
* 4th photo: build to probable outcomes
* 5th photo: have a logical, but surprising, end
Read more at Go Digital, Mom!
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